Sarali Kitchen, an emerging startup situated in Sydney, is poised to unveil a groundbreaking bakery concept. Specialising in homemade and personalised cupcakes, the brand seamlessly combines contemporary and traditional techniques, culminating in a distinctive gastronomic venture. The standout feature lies in empowering customers to curate their own cupcake boxes, allowing for personalised flavour or choices and toppings that resonate with their preferences.
Furthermore, the bakery has plans to curate bespoke cupcake assortments, tailored to a variety of celebratory occasions, ranging from joyful baby showers to momentous graduations. This captivating narrative forms the backdrop for my compelling UX/UI case study.
As the UX/UI designer for Sarali Kitchen, I embarked on a challenging 3-week project with a UI emphasis. My task was to spotlight customised cupcakes using vibrant and energetic colors, aligning with the client's vision. Given the limited time and absence of UX budget, I formulated a strategic plan:
1) Conducted desktop research and competitive analysis to identify competitors.
2) Conducted interviews with four individuals to get a better understanding of user's needs, expectations and interests.
3) Leveraged AI tools to harmonise my design with insights from the interviews, effectively targeting my intended audience.
Meet our personas
Compiling information enabled me to construct three personas for this scenario, facilitating a deeper comprehension of customer requirements.
Their Needs
Emily (Young Professional):
Strives to enhance her social events with personalised and distinctive touches.
Embraces online shopping for its convenience and ease.
Appreciates high-quality, luxurious products that resonate with her refined tastes.
Sarah (Stay-at-Home Mom):
Aims to curate memorable gatherings enriched with unique, personal elements.
Prefers the convenience of online shopping and is open to investing in quality.
Seeks products that elevate guest experiences, ensuring her events stand out.
David (Event Planner):
Focuses on infusing events with unique, personalised details for differentiation.
Utilises online platforms for efficient sourcing of one-of-a-kind, premium products.
Is willing to allocate resources for luxury items that leave a lasting impression on clients and enhance event experiences.
Style Guid
Mobile & Desktop Design (Webflow)
Background:
Sarali Kitchen, an emerging startup situated in Sydney, is poised to unveil a groundbreaking bakery concept. Specialising in homemade and personalised cupcakes, the brand seamlessly combines contemporary and traditional techniques, culminating in a distinctive gastronomic venture. The standout feature lies in empowering customers to curate their own cupcake boxes, allowing for personalised flavour or choices and toppings that resonate with their preferences.
Furthermore, the bakery has plans to curate bespoke cupcake assortments, tailored to a variety of celebratory occasions, ranging from joyful baby showers to momentous graduations. This captivating narrative forms the backdrop for my compelling UX/UI case study.
As the UX/UI designer for Sarali Kitchen, I embarked on a challenging 3-week project with a UI emphasis. My task was to spotlight customised cupcakes using vibrant and energetic colors, aligning with the client's vision. Given the limited time and absence of UX budget, I formulated a strategic plan:
1) Conducted desktop research and competitive analysis to identify competitors.
2) Conducted interviews with four individuals to get a better understanding of user's needs, expectations and interests.
3) Leveraged AI tools to harmonise my design with insights from the interviews, effectively targeting my intended audience.
Meet our personas
Compiling information enabled me to construct three personas for this scenario, facilitating a deeper comprehension of customer requirements.
Their Needs
Emily (Young Professional):
Strives to enhance her social events with personalised and distinctive touches.
Embraces online shopping for its convenience and ease.
Appreciates high-quality, luxurious products that resonate with her refined tastes.
Sarah (Stay-at-Home Mom):
Aims to curate memorable gatherings enriched with unique, personal elements.
Prefers the convenience of online shopping and is open to investing in quality.
Seeks products that elevate guest experiences, ensuring her events stand out.
David (Event Planner):
Focuses on infusing events with unique, personalised details for differentiation.
Utilises online platforms for efficient sourcing of one-of-a-kind, premium products.
Is willing to allocate resources for luxury items that leave a lasting impression on clients and enhance event experiences.